PROJECT: Wethepeople Brand Design
ROLE: CREATIVE DIRECTION, Brand Design, ART DIRECTION, UI DESIGN
From 2012 until 2015 i’ve been part of the internal design team at wethepeople bike co as a full time designer. part of my job was to develop and distribute brand guidelines, designing products e.g. complete bikes, aftermarket parts and apparel, designing marketing assets like the corporate Websites, Catalogues, trade fair booths and Advertisings, shooting product photos as well as briefing other creatives and taking care of the whole design and production process with vendors and suppliers.
The Outcome: 3 seasons of complete bikes and products as well as all of its relating marketing and corporate tools distributed in 26 countries all over the world.
It has always been a great feeling to know, that somewhere at the other side of the world there’s someone riding the bike of his dreams, and it’s the one that you designed.
Years later I’m working again with wethepeople as a freelance designer, and it’s still the same good feeling.
Aftermarket Product Graphics