WTP Pathfinder

Client: Wethepeople Bicycle Company
PROJECT: PATHFINDER – Felix Prangenberg Signature Range
Role: Art Direction, Illustration
YEAR: 2019

PROJECT BRIEF: SINCE HAVING A LONG RELATIONSHIP WITH THE GERMAN BASED BMX BRAND WETHEPOPLE, I’VE BEEN HONORED TO WORK TOGETHER WITH FELIX PRANGENBERG AND THE WTP TEAM TO CREATE THE BRANDING OF FELIX RECENT SIGNATURE PRODUCT LINE, WHICH CONTAINS FRAME, HANDLEBARS AND Fork.

CONCEPT: AS FELIX IS SUPER INTO TATTOOS, HARDCORE PUNK AND ALL OF IT’S REFERRING IMAGERY, WE CAME ALONG WITH A SET OF TATTOO INSPIRED GRAPHICS THAT REPRESENT FELIX PERSONALITY AND UNIQUE STYLE OF RIDING.

Frame Colors

GLOSSY RAW

GHOST GREY

MATT TAXI CAB YELLOW

HEADTUBE GRAPHIC

SEATTUBE GRAPHIC

HANDLEBAR GRAPHIC

DOWNTUBE GRAPHIC

HANDLEBAR GRAPHIC

DOWNTUBE GRAPHIC